Investing in Professional Website Design: A Cost-Effective Strategy To Grow Your Private Practice

Laura Spreitzer
Apr 27
3 min read

Running a private practice is costly, so why hire someone to create your website when you can do it yourself at no cost?

Since launching Your Therapy Website in 2022, I have frequently encountered two questions: how can I rank my website at the top of Google, and why should I hire someone to build a website when I can do it myself for free? I addressed the first question in one of my earlier blog posts, and I will tackle the second one in this blog post.

There are numerous web design tools available, including WordPress, Wix, Squarespace, and Canva, among others. Some of these tools offer pre-built web pages and drag-and-drop website builders, promoting the notion that creating a website is as easy as adding your images, a few links, and text. The advantage is that it's accessible to many and easy to begin. However, what if these websites don't rank well on Google, aren't displayed correctly on mobile devices, or fail to convert? What if individuals lack the skills and time to fully utilise these tools?

This is when bringing in a professional becomes an appealing choice.

In collaborating with clients to create their websites, I provide far more than "just a website." Creating a website with me is a supportive, stress-free process designed especially for therapists who might feel overwhelmed by tech. I guide you every step of the way to build a website that reflects your practice and connects with your clients.

Here’s how it works:

Getting to Know You: We start with a friendly consultation call about your practice, vision, and goals. I’ll listen to your ideas and worries to make sure your website feels like you.
Help with Writing: Not sure what to write? I’ll guide you with prompts and tips to create clear, engaging content—plus advice to make it easy for clients to find you on Google.
Creating Your Brand: Together, we’ll choose colours, fonts, and images that represent your practice and create a warm, engaging, and professional feel. Not quite sure where to start? Don't worry, I'm always happy to offer recommendations.
Building Your Website: I’ll take your ideas and create a unique, professional, and inviting website that works smoothly on mobile devices and is designed to rank well on Google.
Making It Accessible: I ensure your site is inclusive, with features like readable fonts, clear contrasts, and descriptive image text so everyone can use it.
Managing the Technical Aspects: I manage all the technical details — so you don't have to. Whether you already have a domain or a Wix hosting plan, or need to begin from the ground up, I can adapt to any scenario and guarantee your website is properly set up, while you maintain full control and ownership of your site.
Guidance and Support: Do you have a booking calendar, newsletter tool, or any other marketing system that you want to use but are unsure how to integrate into your new website? I will assist you in integrating these tools and provide expert advice to simplify the process.
Additional Training and Coaching: I guarantee that you can effectively use your new website and make future modifications independently, without needing my assistance. I ensure your website is straightforward to maintain and update. If you require further support, I provide bespoke Wix training and coaching sessions.

My goal is to create a website that not only looks great but also makes your life easier, so you can focus on what you do best—helping your clients. Let’s build something amazing together!

What clients say about working with me:

I am so pleased with my upgraded website, Laura was extremely efficient and really listened to what I wanted, she got it just right. I feel she was really competitive with her prices, I had spoken to a few colleagues that had been charged a fortune, so I felt that I had good value for money and also paid for the level of service I received. I would definitely recommend her and have already given her details to a few of my colleagues.