Essential Information for Your Private Practice Website
You're ready to get a website for your private practice. Where should you begin? Whether you're building the website yourself or hiring a professional to create it for you, continue reading to discover the elements to include on your private practice website to draw in more clients and expand your practice.
In the past three years, I have assisted numerous counsellors and therapists in bringing their websites to life. With experience from various perspectives—as a psychotherapeutic counsellor, a Wix website designer, and a therapy client myself—I recognise the significance of having an outstanding website. It should draw in new clients, allow them to learn about you and your services, and instill trust in you and your work.
By the way, if you need help deciding whether to hire a professional or build your website yourself, check out my previous post to make a decision: Choosing the Right Path for Your Private Practice Website: DIY or Professional Designer?
Whether you build your own website or hire a professional, you will get to the point of having to decide which information you want to add to your website.
Empathy is Key
Before you begin, put yourself into the shoes of your clients. What do they need? What emotional state are they in? How will they make a decision whether to work with you or someone else?
What would you like to know when searching for a therapist? What information is important to you, and which isn't?
Take a moment to answer these questions for yourself; they will guide you on your journey.
The Power of Authenticity
Researching other therapists' websites can be tempting. However, remember that you are unique. Clients are drawn to you and want to work with you. So, what aspects of yourself should be highlighted on your website? What sets you apart? What does the "ideal client" look like to you? Who do you want to work with? Embrace your individuality and let your personality shine.
Essential Information You Should Not Overlook
Here is a basic outline of the essential information that should be included on your website. Use the writing prompts for each page to develop the content. Having these four pages on your site will be sufficient to begin and supply your clients with the necessary information.
Did you know? Your Therapy Website offers website design for counsellors and therapists for £395 (excl. hosting and domain) for a website including 4 pages (for example: home, about, services, contact). I take care of the technical setup, development, and design; you simply send me the information you want to display, and I will do the rest. Get in touch to discuss your individual website.
PAGE 1: HOME | PAGE 2: ABOUT YOU |
What do you offer in your private practice? | Who are you? |
Who do you serve? | How can you help? |
What are your values? | What makes you and your work stand out? |
PAGE 3: YOUR SERVICE | PAGE 4: CONTACT |
What kind of therapy do you offer? Do you offer individual, group, or couples therapy? | Where is your private practice located? |
Do you offer face-to-face sessions only, or also online and phone sessions? | How can you be contacted? |
How much do you charge? What is your availability? Do you have a waiting list? | What happens when clients reach out to you? What are the next steps? |
Ready to start your website journey?

Your Therapy Website specialises in crafting unique, affordable websites tailored for therapists and counsellors. Whether you have an existing Wix website that needs optimisation or you're starting from scratch with a brand-new one, I’m here to help. With prices starting at just £395, we can work together to find the perfect solution for your needs. Get in touch to discuss how I can support you.
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