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SEO for your Coaching or Therapy Website
At Your Therapy Website, I value ethical marketing, transparency, and respect for my clients’ time and money. That is why I am always honest about the impact and limits of search engine optimisation. In the web design world, it is common to see designers or agencies make bold promises about quick SEO results. The truth is that effective SEO takes time, commitment, and financial investment.
That said, investing in your website’s SEO is absolutely worthwhile. Google rewards websites that are well built, user-friendly and optimised, while filtering out those that are not.
All of my websites are created with SEO in mind. I ensure they are mobile-friendly, fast-loading, accessible, and fully optimised with on-page SEO such as title tags, meta descriptions, thoughtful keyword placement, and much more. I also provide practical advice on how you can promote your site further, from setting up a Google Business Profile to writing blog posts and improving Local SEO.
A brief introduction to Search Engine Optimisation and why it's important
Search Engine Optimisation (SEO) is the process of optimising your website so that it performs well on Google and other search engines. The idea is simple: the more optimised your website is, the better chance it has of appearing higher in search results. Google will review ('crawl') websites regularly to check whether they meet its standards - for examble, being mobile-friendly, user-friendly, accessible, and engaging.
SEO has several layers: on-page SEO takes care of everything that is on your webiste (i.e., keywords, headlines, meta description, etc.), off-page SEO includes activities outside of your website (i.e. guest blogging, social media, citations, etc.), and technical SEO involes making websites mobile-friendly, accessible, and fast-loading.
Taking care of your website's SEO
At Your Therapy Website, I take care of both on-page and technical SEO, and I also provide practical guidance to help you strengthen your off-page SEO efforts. Unlike SEO agencies, I do not provide long-term SEO services but rather focus on ad-hoc optimisation to bring your website up to the latest SEO standards. Here is how I work with clients to improve their SEO:
1 | Analysing your website for SEO
I will review your website to see which SEO elements are already in place. This includes looking at keyword placement, headline structure, mobile-friendliness, site speed, meta descriptions, alt text, title tags and more. This analysis is completely free of charge, with no obligation to book any of my services afterwards. You can book your free website analysis here (Please note that I currently offer this service only for websites built with Wix.)
2 | Offering bespoke guidance to improve your website's search engine
After analysing your website, I will provide a bespoke quote to optimise it for search engines. The cost of my SEO services depends on several factors, including the current state of your website and the number of web pages and features. Alongside this, I will give you practical guidance to improve your off-page SEO, such as setting up a Google Business Profile, guest blogging, using social media, or even starting your own blog.
3 | Optimising your webiste for search engines
I will work on your website to optimise it for search engines. Please note that the impact of any SEO effort can take time to show on Google. SEO is not a quick fix, and as mentioned before, requires ongoing effort and committment. Rest assured that all work will be carried out professionally, and your webiste will be meeting Google's current standards as much as possible.
Free SEO analysis for your coaching or therapy website
If you're interested in a free SEO analysis of your website, please fill out the form below with your details. I will get in touch with an overview of areas for improvement and the services I can offer. Please note that this service is currently only available for websites built with Wix.
Your free Local SEO guide - delivered to your inbox!
As a gift to you, I collected a number of ideas to promote your webiste locally, and help it appear higher in local search results. My aim is to empower you with easy strategies to take care of your website's Local SEO.
Just enter your email address below, and the guide will be sent straight to your inbox. By entering your email address you will become part of my mailing list, but don't worry, I don't spam and you can unsubscribe at any time.
